Call for Papers | Journal of International Marketing:\xa0Evaluating MNEs’ Transformative Marketing Approaches in an Era of Disruption
In summary, the dynamic nature of approaches to combat disruption in multinational markets may require firms to build transformative marketing capabilities and approaches. The articles selected for pu ...
انتشار: تیر 15، 1401
نویسنده: تیم تحریریه فیلیپ کاتلر