How to Measure the ROI of Your Brand: 7 Important Metrics

Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Download … ادامه

Competitive Intel Newsletter Guide & Template

Industry best practices and real-life advice from ten Klue customers and experts. Sending a competitive intel newsletter is the easiest way to distribute competitive intel across your organization.  But writing a GREAT competitive intel newsletter… not so easy.  That’s why we put together a competitive intel newsletter guide with the help of Klue experts, customers … ادامه

Sales Battlecard Templates Your Reps Will Love

Outsmart the Competition: Download Klue’s Competitive Battlecards Template to Win Competitive Deals. Sales battlecard templates are tricking you. Google ‘battlecards’ and you’ll get slick-looking Word docs, PDFs and PowerPoint decks. They have nicely formatted little boxes with preset headings just begging to be filled. Reality check: This does not improve your battlecards. All it does … ادامه

How E-Scooters Boost Restaurant Spending

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. E-scooters continue to grow in popularity as a cost-effective, fun, speedy, and relatively eco-friendly alternative to other modes of transportation. The versatility and freedom that e-scooter riders … ادامه

How to Measure the ROI of Your Brand: 7 Important Metrics

Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Download … ادامه

The Power of Social Proof

In October 2023, the Food and Drug Administration (FDA) granted emergency-use authorization for the COVID-19 vaccine produced by Novavax. This was the third coronavirus vaccine available to Americans, but the only one not made with Messenger RNA (mRNA) technology. The shot was marketed as an alternative for those who were skeptical of vaccines made with … ادامه

Becoming LTK Most Loved: BrandImpact & Audience Interactions

Insights from LTK for the core elements that make a brand LTK Most Loved In this whitepaper, learn insights from LTK as we discuss the core elements that make a brand LTK Most Loved. Discover invaluable tips and tricks that will set you on the path to winning the hearts of your target audience. Get … ادامه

2023-2024 AMA Foundation Collegiate Scholarship Winners

We’re Passionate About Building the Future Generation of Marketing Leaders. The AMA Foundation awards collegiate scholarships to student marketers who are making an impact on their campus and in the community. Here’s a look at the 2023-2024 winners of our Diversity Leadership Scholarships, Robert DeLay Social Impact Scholarships, EBSCO Student Scholars, Stryker Buonocristiano Scholarship, and … ادامه

How Fast-Fashion Copycats Hurt—and Help—High-End Fashion Brands

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. The global fashion market has achieved unprecedented growth, being valued at 1.74 trillion USD as of 2023, and it’s expected to expand further to 1.94 trillion USD … ادامه

A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

“The best way to gain meaningful followers is to be one yourself.” SoundCloud explicitly mentions this approach in its help center for content creators. Like Soundcloud, user-generated content platforms such as Instagram, LinkedIn, and X (formerly Twitter) understand not only that individuals and firms seek to build and expand their follower base to increase the … ادامه