مارکتینگ

Sajtos, L., B.G. Voyer, M. Sangle-Ferriere, and B. Sung (2020), “Algorithmic Decision-Making, Agency and Autonomy in a Financial Decision Making Context: An Experiment,” ACR North American Advances. Allen, B.J., Deepa Chandrasekaran, and Suman Basuroy (2018), “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd,’” Journal of Marketing, 82 (2), 106–23. Jochen Wirtz … ادامه

While we introduce “behavioral labeling” and provide initial evidence for its effectiveness, we have only just begun to scratch the surface of this interesting new area. We hope that our findings spark additional research and new marketing practices in this intriguing domain.

W. Jason Choi, Kinshuk Jerath, and Miklos Sarvary (2023), “Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey,” Journal of Marketing Research, 60 (5). doi:10.1177/00222437221140052. Read the Full Study for Complete Details Yang Gao is a doctoral student in marketing, Cornell University, USA. منبع The research shows that although ad tracking can improve ad relevance, … ادامه

From: Xian Gu, Xiaoxi Zhang, and P. K. Kannan, “Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales,” Journal of Marketing. Livestream commerce has exploded in the last few years. Facebook, TikTok, and YouTube have introduced livestream shopping services on their respective social platforms. Amazon launched Amazon Live in 2019 and the company now … ادامه

Read the Full Study for Complete Details Another critical lesson for First Nations people is that they need a network of allies. First Nations people must build relationships and partnerships with parties who share their goals of decolonizing healthcare. This includes engaging with researchers, policymakers, healthcare professionals, and community organizations to develop collaborative strategies, share … ادامه

Read the full article: Go to the Journal of Marketing Research Jessica Fong, Tong Guo, and Anita Rao, “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior,” Journal of Marketing Research. doi:10.1177/0022243722114708 References Duggal, Neel (2020), “Aluminum-Free Deodorant: Is It Safe?” SpeedStick (accessed November 2023), https://www.speedstick.com/en-us/sweat/aluminum-free-deodorant-is-it-safe. Federal Trade Commission (2019), “FTC obtains record $191 million settlement from University … ادامه

Our research underscores the importance of aligning social media posts and language arousal strategies depending on the type of influencer. For micro influencers, using high-arousal language authentically can enhance engagement, but macro influencers should focus more on informative content to maintain their trustworthiness. Exploring the impact of language arousal on emerging platforms like TikTok is … ادامه

Go to the Journal of Marketing Rural health care is in crisis. Future research needs to move beyond the usual focus on merely improving provider outcomes to advancing our understanding of the implications for patients. Our novel way of viewing the problem of patient access shows how it is influenced by the competitive marketing decisions … ادامه

Brendan’s journey from Saint Joseph’s to Viniamo began with a passion for wine and a desire to support Italian farmers. His education in entrepreneurship and food marketing provided the foundation for Viniamo’s innovative concept, addressing the challenges faced by small foreign wineries in the American market. Amid a global pandemic, Brendan co-founded Viniamo, a groundbreaking … ادامه