marketing

Read the Full Study for Complete Details Another critical lesson for First Nations people is that they need a network of allies. First Nations people must build relationships and partnerships with parties who share their goals of decolonizing healthcare. This includes engaging with researchers, policymakers, healthcare professionals, and community organizations to develop collaborative strategies, share … ادامه

Read the full article: Go to the Journal of Marketing Research Jessica Fong, Tong Guo, and Anita Rao, “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior,” Journal of Marketing Research. doi:10.1177/0022243722114708 References Duggal, Neel (2020), “Aluminum-Free Deodorant: Is It Safe?” SpeedStick (accessed November 2023), https://www.speedstick.com/en-us/sweat/aluminum-free-deodorant-is-it-safe. Federal Trade Commission (2019), “FTC obtains record $191 million settlement from University … ادامه

Our research underscores the importance of aligning social media posts and language arousal strategies depending on the type of influencer. For micro influencers, using high-arousal language authentically can enhance engagement, but macro influencers should focus more on informative content to maintain their trustworthiness. Exploring the impact of language arousal on emerging platforms like TikTok is … ادامه

Go to the Journal of Marketing Rural health care is in crisis. Future research needs to move beyond the usual focus on merely improving provider outcomes to advancing our understanding of the implications for patients. Our novel way of viewing the problem of patient access shows how it is influenced by the competitive marketing decisions … ادامه

Brendan’s journey from Saint Joseph’s to Viniamo began with a passion for wine and a desire to support Italian farmers. His education in entrepreneurship and food marketing provided the foundation for Viniamo’s innovative concept, addressing the challenges faced by small foreign wineries in the American market. Amid a global pandemic, Brendan co-founded Viniamo, a groundbreaking … ادامه

Through our over 40 awards, grants, scholarships and initiatives, we have the opportunity to honor, celebrate and amplify the many voices in our community. These are voices that span generations, experiences, backgrounds, and identities – and this is what makes the American Marketing Association unique. We are creating a space that not only equips professionals … ادامه

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Read the Full Article for Complete Details Blakeley B. McShane is Professor of Marketing, Northwestern University, USA. As practiced, NHST involves: assuming that the intervention under investigation has no effect along with other assumptions, computing a statistical measure known as a P-value based on these assumptions, and comparing the computed P-value to the arbitrary threshold … ادامه