Today’s consumers are looking for a personalized approach. They want to be understood by brands and approached with relevant messages and offers on the channels they’re using.
Black Friday is approaching, and as one of the biggest shopping days of the entire year, brands will be giving it their all to get a competitive edge.
The Ultimate Black Friday guide to increase sales
At Brevo, we’re empowering businesses to thrive in this ever-changing marketing landscape. Our CRM suite is fully outfitted with multichannel sales and AI marketing capabilities, giving you the tools you need to connect with your audience, increase your reach, and create a Black Friday campaign that will boost sales and foster continued growth.
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In 2022, 87.2 million Americans shopped online during Black Friday, indicating a colossal appetite for holiday deals and exceptional discounts (source: National Retail Federation). To strike gold, use a multichannel approach backed by AI-driven techniques to cater to consumer trends.