7 steps to better advertising people love

Discover the formula to achieve winning and captivating ads when you listen to your customers early and often. Learn how to navigate each step of the creative process effectively to validate and optimize your best ideas, and when to incorporate consumer insight to develop winning and captivating ads people love. Download منبع

How Sales Managers Can Get Better ROI from Predictive Sales Analytics Tools

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. As the importance of data in decision making continues to grow, predictive sales analytics have gained immense popularity in business. Companies are currently using predictive analytics for … ادامه

Lessons Learned and the Way Ahead, by Philip Kotler

You can learn marketing in a week, but it takes a lifetime to master. After fifty years of teaching marketing, I am still trying to master it. Do not be fooled by my title “Father of Modern Marketing.” If I stop following the latest developments and ideas, my marketing knowledge will quickly lose value. Philip … ادامه

The Dangers of Misaligned Product Co-development Contracts—And How They Can Derail Innovation in High-Tech Firms

When a giant multinational like Unilever partners with one of its major suppliers, such as the industrial enzyme-producer Novozyme, the collaboration can fast-track innovation and improve business performance. Such a partnership between a firm and a supplier brings together knowledge, technologies, and other resources to create a product, service, or solution—and industry reports indicate that … ادامه

Choosing The Perfect Marketing Automation Platform For Your Business

Comparing the Top 5 Marketing Automation Platforms and the business cases they suit best. On a quest to find the best marketing automation platform (MAP) for your organization? MA software can be a major investment. But, when done right, it has the power to transform your marketing processes, and scale your business like never before.  … ادامه

Call for Papers | Journal of Interactive Marketing: Advancing Interactive Marketing Through Cross-Disciplinary Approaches

Emerging technologies, novel data-driven analytics, and rapidly growing AI capabilities are reshaping the marketing landscape, introducing new opportunities and challenges for consumers, businesses, ecosystems, and societies. With this rapid digital transformation, understanding the complex implications necessitates a cross-disciplinary approach. A nuanced comprehension of these changes extends beyond traditional marketing paradigms and requires incorporating insights from … ادامه

Research Shows Influencers with Smaller Followings Are More Cost-Effective

Read the Full Study for Complete Details Interestingly, our results do not negate past findings that favor macro-influencers. We propose that the rapid growth of social media platforms and the subsequent increase in followership sizes have led to a shift in the influencer landscape. What was once considered a macro-influencer is now potentially falling into … ادامه

A Better Way to Provide Precommitment Offers: First “Now,” Then “Later”

A: All the authors were really focused on the fact that we were communicating something that was potentially complex. We spent a lot of time trying to reduce complexity and make it as understandable as possible. Making the abstract concrete is probably the best strategy. Although “sequential” and “simultaneous” are nice words and accurate words, … ادامه

Call for Papers | Journal of Interactive Marketing: Intelligent Automation and Artificial Intelligence in Marketing

Sajtos, L., B.G. Voyer, M. Sangle-Ferriere, and B. Sung (2020), “Algorithmic Decision-Making, Agency and Autonomy in a Financial Decision Making Context: An Experiment,” ACR North American Advances. Allen, B.J., Deepa Chandrasekaran, and Suman Basuroy (2018), “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd,’” Journal of Marketing, 82 (2), 106–23. Jochen Wirtz … ادامه