How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes
In every single thing that you do in your life, you are choosing a direction. Your life is a product of choices. Dr. Kathleen Hall Consumers are bombarded with countless choices every day, and our purchase decisions are almost always influenced by a complex web of factors—two of which are product desirability and brand desirability. … ادامه