A New Approach to Brand Measurement for Social & Influencer Campaigns

Within this white paper, discover how to:  Deploy targeted brand lift studies to exposed and engaged social and influencer audiences for unprecedented insights Leverage unparalleled brand health tracking tools to understand changes in brand sentiment over time, empowering you to take data-driven decisions Gain valuable data around the marketing activities that drive desired purchase behavior … ادامه

A Marketer’s Guide to Boosting Event Engagement

Events continue to prove their worth as a marketing channel. With the right strategy, marketers can leverage events to build deeper relationships with customers and prospects, drive brand awareness, foster community, and shorten sales cycles. The key to all of this? Event engagement. It’s not enough to know how many attendees you’ve pulled into your … ادامه

Call for Nominations – Editor in Chief

The Editor in Chief (EIC) will serve a three-year term resulting in the publication of the 2025–2027 calendar-year volumes of the journal. The EIC designate will begin review of new manuscripts beginning on or about April 15, 2024. The EIC leads a diverse editorial team to guide the journal. Qualifications and major criteria for evaluating … ادامه

A Marketer’s Guide to Boosting Event Engagement

More and more, attendees expect a digital-first approach to engagement. From gamification to on-demand content, attendees aren’t being quiet about their demands. Whether you’re hosting an in-person or virtual event, digital engagement must be at the heart of your strategy. Embracing the trend toward digital means embracing where the physical and digital overlap. More and … ادامه

Smartphones Are Changing How We Shop—And What We Shop For

Do The Khoa is a PhD student in marketing, National Tsing Hua University, Taiwan. A recent Journal of Marketing Research study by Camilla Eunyoung Song and Aner Sela shows that when consumers use smartphones, which are considered more personal and private than other devices, they are more likely to choose unique, self-expressive items that speak … ادامه

AMA Foundation 2023 4 Under 40 Emerging Leaders Award Winners

Marketing Executive | AI Consultant He spent the first half of his career in Sales before pivoting to Marketing. In just six years, Drew rose from entry-level to vice president, primarily by way of the b2b tech scene. Prior to Novartis, Rui was the brand lead from Reckitt for NUTRAMIGEN, an infant allergy specialty formula … ادامه

Transform Your Marketing Challenges into Opportunities

The future of marketing is about embracing change, harnessing technology and transforming challenges into opportunities. Allison’s rebranding journey [DA1] isn’t just a new look; it’s a strategic shift to empower you to navigate this evolving landscape with confidence. From elevating business performance to driving sustainable impact, our strategies are your arsenal for overcoming complexities and achieving … ادامه

Analyze Online User Reviews for Both Your Hotel and Your Competitors

Ramkumar Janakiraman is Professor of Marketing and Distinguished Moore Fellow, University of South Carolina, USA. Our results indicate that both the online reviews that a hotel receives as well as those that its competitors receive have a significant effect on its bookings. If a hotel’s own sentiment score on a five-point scale were to improve … ادامه

Ready to master the art of D2C Marketing?

Email marketing, mobile marketing, web and ad optimization – all channels you’ll need to perfect to truly master the art of D2C marketing. Read our guide to find out how to build strong and lasting relationships, increase customer loyalty, and drive repeat business. In the guide, you’ll also find a link to our D2C Hub, … ادامه