Call for Papers | Journal of Interactive Marketing: Advancing Interactive Marketing Through Cross-Disciplinary Approaches

Emerging technologies, novel data-driven analytics, and rapidly growing AI capabilities are reshaping the marketing landscape, introducing new opportunities and challenges for consumers, businesses, ecosystems, and societies. With this rapid digital transformation, understanding the complex implications necessitates a cross-disciplinary approach. A nuanced comprehension of these changes extends beyond traditional marketing paradigms and requires incorporating insights from other fields with rich potential for offering novel perspectives.

The Journal of Interactive Marketing and the 2024 Interactive Marketing Research Conference (IMRC) are pleased to announce a special issue focused on exploring the cross-disciplinary approaches to solving various challenges that marketers, consumers, and societies face today. The special track represents IMRC’s tradition for a timely and highly interactive discussion of new research ideas, preliminary findings, and ongoing research. We invite all interested researchers to submit their proposals to IMRC’s special track for constructive feedback. Researchers can then implement the initial feedback before submission to the special issue.

For this special issue, we encourage novel approaches to contemporary interactive marketing problems that rely on innovative data-driven methodological approaches or theoretical conceptualizations grounded in disciplines outside of business schools. We expect at least one of the coauthors to have a primary faculty appointment outside of a business school (in one a non-business-related discipline). The preference will be given to papers grounded in disciplines that have yet to be widely represented in the marketing literature, such as computer science, data science, engineering, health care, history, life science, mathematics, network science, neuroscience, philosophy, physics, and political science, among others. We also welcome submissions that introduce novel methodological approaches or theoretical conceptualizations grounded in the disciplines that marketing scholarship traditionally has been drawing from, such as communication and media studies, economics, psychology, sociology, and statistics.

When submitting the work, we ask authors to highlight the unique contributions of the disciplines/researchers in their cover letters.

Key Events/Dates:

  • The 2024 Interactive Marketing Research Conference at Northeastern University (Boston, May 13–15) will feature a special track associated with this special issue, providing a platform for sharing ongoing research and timely feedback. Please note that submission to the special issue does not require participation in the conference.
  • Submission window: June 1–October 31, 2024

Submitting Your Manuscript to the Special Issue

All submissions will be considered for publication in the Journal of Interactive Marketing, via a double-anonymous peer review, drawing on prominent scholars with interest and expertise in the area. Each manuscript may also be considered by prominent marketing practitioners and thought leaders.

Submissions must be made via the journal’s ScholarOne site, with author guidelines available here. 

Special Issue Editors: Yakov Bart and Koen Pauwels (Northeastern University)

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