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Read the full article: Go to the Journal of Marketing Research Jessica Fong, Tong Guo, and Anita Rao, “Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior,” Journal of Marketing Research. doi:10.1177/0022243722114708 References Duggal, Neel (2020), “Aluminum-Free Deodorant: Is It Safe?” SpeedStick (accessed November 2023), https://www.speedstick.com/en-us/sweat/aluminum-free-deodorant-is-it-safe. Federal Trade Commission (2019), “FTC obtains record $191 million settlement from University … ادامه

Our research underscores the importance of aligning social media posts and language arousal strategies depending on the type of influencer. For micro influencers, using high-arousal language authentically can enhance engagement, but macro influencers should focus more on informative content to maintain their trustworthiness. Exploring the impact of language arousal on emerging platforms like TikTok is … ادامه