The holiday season means major shopping. And your customers are looking for the best deals. As companies try different tactics to reward loyal customers and attract new business, some incentives will work better than others.Learn how you can stand out from the competition this year. Download our 2023 holiday sales incentives guide and learn how … ادامه
Hospitals with a high focus on a department may be regarded as “specialists” with a high depth of expertise in that category (e.g., Shouldice Hospital for hernias). Hospitals with a high related focus in a department (e.g., cardiology) are selectively focused on multiple other categories (e.g., endocrinology, respiratory, and digestive systems) that are clinically relevant … ادامه
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Read the Full Study for Complete Details A: At least two of the studies in the article involve products that possess experiential features (e.g., recording music, delivering … ادامه
As national brand manufacturers navigate the private label landscape, our research will help them decide whether they should get into this intensely competitive business. It will also help them build competitive intelligence into the private label decisions of their channel counterparts and competitors. From: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal, and Óscar González-Benito, “Dual … ادامه
By using both, you can paint a more complete picture of the way people react and interact with your brand. Qualitative research provides a gut feel for what seems most important to your brand, while quantitative research tells you to what degree those things matter, allowing you to understand the depth and importance of the … ادامه
As sustainability concerns take center stage, prominent companies like Apple, H&M, and Zara have rolled out circular take-back programs to address environmental concerns and evolving consumer expectations. Remi Trudel is Associate Professor of Marketing, Boston University, USA. منبع Go to the Journal of Marketing
A: As suggested by our results, unlabeled products face a larger segment of more price-sensitive consumers than before regulation due to the consumer composition effect triggered by the warning label introduction. This suggests that these price-sensitive consumers that also pay attention to the healthfulness of their consumption would be very responsive to temporary price promotions … ادامه
In a new Journal of Marketing study, our research team provides a differentiated analysis of how specific types of knowledge contributions have developed over the past 32 years. Our results both support and question the overall trend of marketing research becoming less disruptive.