Insights from LTK for the core elements that make a brand LTK Most Loved In this whitepaper, learn insights from LTK as we discuss the core elements that make a brand LTK Most Loved. Discover invaluable tips and tricks that will set you on the path to winning the hearts of your target audience. Get … ادامه
We’re Passionate About Building the Future Generation of Marketing Leaders. The AMA Foundation awards collegiate scholarships to student marketers who are making an impact on their campus and in the community. Here’s a look at the 2023-2024 winners of our Diversity Leadership Scholarships, Robert DeLay Social Impact Scholarships, EBSCO Student Scholars, Stryker Buonocristiano Scholarship, and … ادامه
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. The global fashion market has achieved unprecedented growth, being valued at 1.74 trillion USD as of 2023, and it’s expected to expand further to 1.94 trillion USD … ادامه
“The best way to gain meaningful followers is to be one yourself.” SoundCloud explicitly mentions this approach in its help center for content creators. Like Soundcloud, user-generated content platforms such as Instagram, LinkedIn, and X (formerly Twitter) understand not only that individuals and firms seek to build and expand their follower base to increase the … ادامه
Discover the formula to achieve winning and captivating ads when you listen to your customers early and often. Learn how to navigate each step of the creative process effectively to validate and optimize your best ideas, and when to incorporate consumer insight to develop winning and captivating ads people love. Download منبع
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. As the importance of data in decision making continues to grow, predictive sales analytics have gained immense popularity in business. Companies are currently using predictive analytics for … ادامه
You can learn marketing in a week, but it takes a lifetime to master. After fifty years of teaching marketing, I am still trying to master it. Do not be fooled by my title “Father of Modern Marketing.” If I stop following the latest developments and ideas, my marketing knowledge will quickly lose value. Philip … ادامه
When a giant multinational like Unilever partners with one of its major suppliers, such as the industrial enzyme-producer Novozyme, the collaboration can fast-track innovation and improve business performance. Such a partnership between a firm and a supplier brings together knowledge, technologies, and other resources to create a product, service, or solution—and industry reports indicate that … ادامه
Comparing the Top 5 Marketing Automation Platforms and the business cases they suit best. On a quest to find the best marketing automation platform (MAP) for your organization? MA software can be a major investment. But, when done right, it has the power to transform your marketing processes, and scale your business like never before. … ادامه
Emerging technologies, novel data-driven analytics, and rapidly growing AI capabilities are reshaping the marketing landscape, introducing new opportunities and challenges for consumers, businesses, ecosystems, and societies. With this rapid digital transformation, understanding the complex implications necessitates a cross-disciplinary approach. A nuanced comprehension of these changes extends beyond traditional marketing paradigms and requires incorporating insights from … ادامه