How E-Scooters Boost Restaurant Spending

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. E-scooters continue to grow in popularity as a cost-effective, fun, speedy, and relatively eco-friendly alternative to other modes of transportation. The versatility and freedom that e-scooter riders … ادامه

How to Measure the ROI of Your Brand: 7 Important Metrics

Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Download … ادامه

The Power of Social Proof

In October 2023, the Food and Drug Administration (FDA) granted emergency-use authorization for the COVID-19 vaccine produced by Novavax. This was the third coronavirus vaccine available to Americans, but the only one not made with Messenger RNA (mRNA) technology. The shot was marketed as an alternative for those who were skeptical of vaccines made with … ادامه

Becoming LTK Most Loved: BrandImpact & Audience Interactions

Insights from LTK for the core elements that make a brand LTK Most Loved In this whitepaper, learn insights from LTK as we discuss the core elements that make a brand LTK Most Loved. Discover invaluable tips and tricks that will set you on the path to winning the hearts of your target audience. Get … ادامه

2023-2024 AMA Foundation Collegiate Scholarship Winners

We’re Passionate About Building the Future Generation of Marketing Leaders. The AMA Foundation awards collegiate scholarships to student marketers who are making an impact on their campus and in the community. Here’s a look at the 2023-2024 winners of our Diversity Leadership Scholarships, Robert DeLay Social Impact Scholarships, EBSCO Student Scholars, Stryker Buonocristiano Scholarship, and … ادامه

How Fast-Fashion Copycats Hurt—and Help—High-End Fashion Brands

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. The global fashion market has achieved unprecedented growth, being valued at 1.74 trillion USD as of 2023, and it’s expected to expand further to 1.94 trillion USD … ادامه

A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

“The best way to gain meaningful followers is to be one yourself.” SoundCloud explicitly mentions this approach in its help center for content creators. Like Soundcloud, user-generated content platforms such as Instagram, LinkedIn, and X (formerly Twitter) understand not only that individuals and firms seek to build and expand their follower base to increase the … ادامه

7 steps to better advertising people love

Discover the formula to achieve winning and captivating ads when you listen to your customers early and often. Learn how to navigate each step of the creative process effectively to validate and optimize your best ideas, and when to incorporate consumer insight to develop winning and captivating ads people love. Download منبع

How Sales Managers Can Get Better ROI from Predictive Sales Analytics Tools

Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. As the importance of data in decision making continues to grow, predictive sales analytics have gained immense popularity in business. Companies are currently using predictive analytics for … ادامه

Lessons Learned and the Way Ahead, by Philip Kotler

You can learn marketing in a week, but it takes a lifetime to master. After fifty years of teaching marketing, I am still trying to master it. Do not be fooled by my title “Father of Modern Marketing.” If I stop following the latest developments and ideas, my marketing knowledge will quickly lose value. Philip … ادامه