A New Marketing Tool Analyzes Nonverbal Communication Cues in Text
The researchers developed and validated a paralanguage classifier (called PARA) using social media data from over 1.2 million Twitter, YouTube, and Instagram posts. Whereas the currently popular text analysis tools explore verbal aspects of what is being conveyed, this research focuses on the subtleties of how the text is written. “Textual paralanguage” (TPL) is the … ادامه