Call for Papers | Journal of International Marketing: Evaluating MNEs’ Transformative Marketing Approaches in an Era of Disruption
In summary, the dynamic nature of approaches to combat disruption in multinational markets may require firms to build transformative marketing capabilities and approaches. The articles selected for publication in this special issue should provide insights to firms in their efforts to navigate disruptions and—in keeping with JIM’s objective to bridge international marketing theory and practice—to … ادامه